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What is a Game

“A game is a system in which players engage in an artificial conflict, defined by rules, that results in a quantifiable outcome.”

(Salen, K., & Zimmerman, E. (2004). Rules of play: Game design fundamentals. Cambridge, MA: MIT Press, p.80. )

What is Gamificaiton

“Gamification is the use of game play mechanics for non-game applications (also known as ‘funware’), particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications. It also strives to encourage users to engage in desired behaviors in connection with the applications. Gamification works by making technology more engaging, and by encouraging desired behaviors, taking advantage of humans’ psychological predisposition to engage in gaming. The technique can encourage people to perform chores that they ordinarily consider boring, such as completing surveys, shopping, or reading websites.”

Game Elements

Gamificaiton Applied to Business

Gamification Applied to Education

My humble concept for (tech) learning gamification

  • 2d map of the terrain
  • wiki pages
  • challenges to prove you have mastered the concepts
  • points for expanding on the knowledge

Users see the usual darkened map until they explore.. as they enter a city e.g. “City Java” they can learn and to the exercises to get points. They can also add to the city or found a new village/suburb

Gamification for Sales

Gamification for Peace

Health Apps

  • mysugr Austrian based diabetes tracking gamification app

Gamification of Social Causes

  • Bunchball provides a cloud-based software as a service gamification product intended to help companies improve customer loyalty and online engagement using game mechanics.[1] Bunchball was founded by Rajat Paharia in 2005 and has raised $17.5 million in funding

fit's very well with your Mobiquity retail and ux offering ..and could easily be another vertical for you

gamification.txt · Last modified: 2016/11/15 06:42 by root
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