'Click to Call' SMS Campaigns offer High Response Rate

'Click and Send' text messages asks the customer to respond by SMS. This method has a number of advantages:

  • Does not require a call center
  • Cost effective even with a 1.5% response
  • Customers can respond at their own time any time of the day.

However some customers are put off by the lack of human response

'Click to Call' provides a number for the customer to call.

  • This provides an immediate response option for the customer
  • Appropriate for premium products
  • Promotions and discounts increase the response to 2.5%
 
blog/hybrid_sms_campaigns_offer_high_response_rate.txt · Last modified: 2013/07/15 09:20 (external edit)
 
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