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best_10_search_engine_marketing_copywriting [2013/08/01 21:13] (current)
vanessa938 created
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 +Lookup Motor Optimization copywriting or Search engine optimization copywriting is probably a single in the largest and many flexible commercial driving forces on the Net today. It is actually the really fuel with which promoting businesses, promotions agencies and many in the world wide web giants have made their mark and however continue to develop. As well as in scenario you still don&​8217;​t know what we are talking about, well, these words are it.
 +Keep in mind, these are not the most competitive keywords ever known. They each got between 100 to 200 searches a day. Also, the home page of this particular site had been (and nevertheless is) well ranked for years for other keyphrases and had a positive legacy with Google.
 +Keyword 1 was currently in the ALT tags and the title tag, so I decided to eliminate the keyword in the title tag. This would let me see if the ALT tags alone could hold the position in the lookup motor results pages (SERPs). To make things more interesting,​ I also decided to research and find a keyword that was a little more competitive and insert it into the title tag. Within the same day I removed Keyword 1 from the title tag, I inserted Keyword 2. My home page was not ranked in the top rated 50 at that time for Keyword 2.
 +Five days later, Keyword 2 was moved up three notches to a ranking of 14 while Keyword 1 stayed the same. Things remained in their status quo for roughly 10 days and then began to shift again. Keyword 1, the original that was previously in both the ALT tags and the title tag, vanished completely. It was not found in the top rated 50. Keyword 2, that was only found in the title tag and nowhere else, dropped to position 25.
 +There is of course a flipside to the coin regarding Web optimization copywriting. Although an essential part of any Website positioning strategy, it does not constitute the whole strategy and may be supplemented with other, more direct Search engine optimisation methods to achieve a good ranking, especially if the specific site requires the used of popular keywords such as sex, money and insurance. In addition, Web optimization copywriting,​ if not done inhouse, can become a rather costly investment in terms of dynamic web content that need to change on a regular basis to keep the target audience entertained. Naturally this won&​8217;​t be of consequence if your business can afford it, but for those with smaller businesses it might just prove to be a sore point. ​
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best_10_search_engine_marketing_copywriting.txt · Last modified: 2013/08/01 21:13 by vanessa938
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